Seth Schachner

Managing Director at Strat Americas

Strat Americas
Seth Schachner

Seth Schachner is Managing Director of Strat Americas, a Los Angeles-based consultancy that provides strategic guidance and helps clients with media and technology partnerships.

Strat Americas has worked with clients in digital & social music, live streaming, beauty subscriptions, AI and enterprise software. Recent clients include Microsoft, IPSY, live streaming platform Dream Stage, “ULB,” a new multicultural Latin label and social music community Smule.

Seth is an executive who spent eleven years with Sony Music, where he held senior digital leadership roles in Latin America and for Sony’s Jive Records label in North America. At Sony Music Latin America, Seth created multi-million selling mobile handset partnerships for the artists Shakira and Ricky Martin.

Previously, Schachner held business development roles with Microsoft, Liberty Media, Viacom, and Universal Music. Seth was AOL’s very first music executive in AOL’s early days, overseeing AOL’s first partnerships with the American music industry.

A graduate of Columbia University’s College & Business School, Seth also served as Chairman of Florida's Film & Entertainment Advisory Council, which helped guide the state of Florida on state film and entertainment growth strategies.

Seth’s articles have appeared in Venture Beat and The Guardian, recent television and media appearances include NBC, CNN, Fox Business, SiriusXM, and CGTN America on the rise of TikTok.

Takes part in

Jun, 17 12:00 PM PDT
Big Ideas Stage
Panel Discussion

Music Investment in the Covid-19 Era: The Big Comeback

  • How do common investment rules apply to the volatile music industry
  • It’s never been hotter: what market opportunities have made music a magnet for investors
  • How to get the most out of music investment: top revenue streams
  • The post-Covid competition: what to be ready for