Larry Pareigis

President and CEO of Nine North Records Label Group

Larry Pareigis

Nine North Records Label Group’s handpicked staff brings over 150 years of combined experience in radio and records to the table, starting with company President Larry Pareigis.

After graduating with honors from Middle Tennessee State University’s School Of Mass Communications, Pareigis worked in Nashville, Albuquerque, Sacramento & San Francisco, winning a Gavin program director of the year award.

Post-radio, Pareigis went to work for Monument Records label under the Sony Nashville umbrella. Eventually, he became the Senior Vice President of Promotion for all the labels under that umbrella, including the aforementioned Monument, Columbia, Epic & Lucky Dog.

During his time at SMN, he was responsible for breaking acts like Dixie Chicks, Gretchen Wilson, Montgomery Gentry, Van Zant, Miranda Lambert, Buddy Jewell & many more. He also worked with Travis Tritt, Patty Loveless, Rodney Crowell, Jeffrey Steele, and others while at the label.

In 2007, Pareigis founded Nine North Records Label Group, Nashville’s first “virtual” record label, providing promotion and marketing services to country artists.

NNRLG concentrates on the established artist that believes in extending their brand independently and the new artist that wants to get their music out there now and establish enough credibility if they want to chase a deal with a major label or major indie.

Current and former clients include Abi, Ashley Monroe, Bryan White, Charlie Daniels, Dave McElroy, Drew Hale Band, Court Yard Hounds, Dixie Chicks, FLO, Gretchen Wilson, Joey + Rory, John Berry, Miranda Lambert, Montgomery Gentry, Neal McCoy, Raleigh Keegan, Sarah Dunn Band, TJ Harris, Tracy Lawrence, Train, Van Zant, Willie Nelson, and many more.

Takes part in

Jun, 17 2:00 PM PDT
Big Ideas Stage
Panel Discussion

Record Labels in the New Music Economy

  • IPO: how to take the maximum out of the music industry at its peak
  • Are label deals the only path to becoming a global superstar
  • Navigating the turbulent ecosystem: how do record companies keep their power position in the music industry
  • Breaking the US dominance: are labels’ doors open for everyone