Winning in the next golden age of music

June 17, 2021 1:40 PM PDT BACK TO HOME

All trends point to a huge overall increase in the value of the global music business in the next five to ten years: more addressable markets, growth of the global middle class, endless new innovative services, globally successful talents, etc. However, because there is still a lot of friction in the system, generating leakage, delays, and inefficiencies, the coming rising tide is unlikely to lift all boats.

Proactive management of creative assets at a global scale will increasingly make the difference for investors in music and creative talents alike. In the global and digital music ecosystem, successful players will be the ones who embrace innovation, generate good data, confidently share and leverage it, as well as have the agility and knowledge to pick and monitor globally effective rights managers.